Spooky Season: Fewer Treats This Halloween
- With Halloween falling on a Friday, trick-or-treating and celebrations are poised to run all weekend. Yet after a year of surging cocoa costs and higher chocolate prices, many are wondering whether this season will bring more treats… or more tricks.
- Occam asked Americans how elevated chocolate prices will impact their Halloween candy spend this year. In light of the increases, respondents are more than twice as likely to say they’ll spend less rather than more, pointing to softer chocolate consumption.
- Nearly 80% of the people stated budget as a factor affecting their Halloween purchase decisions (data available upon request). With wallets tight, bags could be light. Subscribe today to stay ahead of the curve.
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