Customer Profiling: Stanley vs. YETI
- Stanley has taken the tumbler market by storm. The SNL skit last week titled “Big Dumb Cups” was a hit!
- Below is a radial plot depicting the demographic composition of Stanley customers vs. YETI customers, across gender, age, income and social media usage.
- Stanley Cups went viral thanks to social media, which aligns with the observation that its customers are significantly more likely to be users of TikTok, Snapchat, and Pinterest, as well as young.
- Occam continuously monitors purchasing behavior across thousands of brands such as these.
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