Customer Profiling : SHEIN vs TEMU
- Following last week’s reception to the “Chart of the Week” featuring a radial plot of Stanley vs. YETI, we are back this week, examining SHEIN vs. Temu.
- Below is a radial plot depicting the demographic composition of SHEIN customers vs. Temu customers, across gender, age, income, and social media usage.
- Temu has achieved mass market success, with almost all points closer to the general population compared to SHEIN. On the other hand, SHEIN users tend to be social media enthusiasts, predominantly young and female.
- Occam continuously monitors purchasing behavior across thousands of brands such as these.
