Sports Betting Goes Mainstream (CZR, DIS, DKNG, FLUT, MGM, PENN, RSI)
- This past weekend offered a packed slate of marquee sporting events—including the Belmont Stakes, the NBA and NHL Finals, the French Open, and key matchups in Major League Baseball—providing sports bettors with a wealth of opportunities to engage. With 32 states now permitting online and mobile sports betting, the industry’s rapid growth continues. Occam finds that over 30% of adults now participate several times annually or more.
- Further analysis reveals clear generational differences: nearly 50% of Gen Z adults now place online sports wagers at least a few times per year, recently surpassing Millennials as the most active cohort. While Gen X participation has grown steadily, Gen Z engages at twice the rate. Meanwhile, just 8% of Baby Boomers currently participate, though adoption in this group has risen 60% over the past several years.
- Occam will continue to monitor the expansion of online sports betting by age group and across state lines as adoption goes mainstream. Subscribe today to stay ahead of the curve.
