Backpacks, Not Cutbacks: Back-to-School Spending
- As tariffs take effect in an already uncertain environment for both retailers and consumers, occam surveyed Americans to assess changes in back-to-school spending.
- Despite these headwinds, consumers remain resilient with more respondents reporting spending more this year compared to last, while fewer reported spending less (data available upon request). However, the results vary significantly by income level—households earning over $100,000 annually are more likely to increase spending, while those earning under $100,000 are more likely to cut back.
- Occam’s rich datasets of back-to-school spending capture insights beyond total spend, including which retailers and brands consumers expect to shop, their preferred shopping channels, and perceptions of the best discount. Subscribe today to stay ahead of the curve.
