Lululemon has maintained a dominant presence in the athleisure clothing sector, despite a steady influx of new competitors eager to capitalize on the industry’s momentum. Consumers have been drawn to athleisure apparel because of its ability to transition easily between workout and casual environments while maintaining a sense of style. Lululemon has carved a niche for itself by infusing its brand with an aspirational allure that suggests its wearers lead a lifestyle that is not only health-conscious but also affluent. Below, occam explores the demographics of Lululemon customers and its competitors, illuminating the brand’s significant role in shaping the athleisure landscape.
Source: Analysis based on occam™ proprietary AI-enhanced research platform with various data sources, including a wide range of questions asked to over 1000 respondents per day with over three years of history. Information is census-balanced and uses occam’s™ proprietary AI algorithm that ensures minimal sampling bias (<1%). Contact us for more info.