After turning into savers during COVID, consumers have morphed back into net spenders. According to occam data, a third of American consumers have fallen behind on their bills. Millennials are faring the worst in terms of trying to keep current, and less surprisingly, so is the lowest income cohort. Focusing on credit card debt, the data show that while absolute levels of borrowings are up, delinquencies are still below pre-pandemic levels, which suggests households are not feeling overly levered. Therefore, despite increasing debt load, most individuals are still feeling relatively positive about their personal balance sheets. Separately, occam analyzes the effects of inflation on purchasing behavior and the data suggests consumers have strong beliefs on which categories of spending they will prioritize and which they are more willing to let go should they need to belt tighten.
As the Fed chases its 2% inflation target through a series of interest rate hikes, consumers are straining to keep pace. As shown in Figure 1, approximately 1 out of 3 American consumers have fallen behind on their bills. Figure 2 highlights differences in credit card, rent and mortgage delinquencies over the last six months. Mortgage (and rent) payments are relatively current, whereas credit card bills are starting to see signs of stress. This could be due to high levels of mortgage refinancings when rates were low as well as because housing is a basic necessity. On the other hand, obligations like credit card delinquencies are starting to rise at a faster pace than last year, a shift occam will continue to monitor as interest rates fluctuate.
Figures 3 and 4 display the characteristics of those in arrears, or more specifically, the age and income cohorts of those overdue. Surprisingly, the age group under the highest financial stress is not the zoomer cohort, which receives the bulk of negative press, but rather, the millennials. Less surprising is the fact that the lower income cohorts are behind; over 40% of those earning under $50k are struggling to remain current.
For a more multi-layered analysis of credit card debt, Figure 5 presents two essential data series: 1) a tracking of the dollar level of household credit card debt as reported to occam, 2) the percentage of credit card loans that have reached 90+ days delinquency according to the Federal Reserve Bank of New York. Readers should note that the greater the amount of credit card debt consumers state they have, the greater the delinquencies are as well. We believe rising credit card debt is a leading indicator of delinquent accounts, and that the recent rise we see in occam reported credit card debt foreshadows a rise in the NY Fed reported delinquencies. We note occam data is reported daily whereas the NY Fed report is quarterly.
Similarly, Figure 6 shows that credit card debt as reported by the NY Fed has reached all-time highs but we don’t see a corresponding rise in credit card delinquencies yet (Figure 5).
An additional dimension of the present economic circumstances to explore is the impact of high inflation on consumer spending. While recent earnings from some restaurant groups have been impressive, we see that about 57% of consumers say they are cutting back on dining out (Figure 7). (To see more of occam’s insights on dining trends, please check out our blog on coffee chains here and stay tuned for our upcoming blog on fast food!) Moreover, as highlighted by Figure 8, consumers continue to cut back on car purchases. While auto SAAR has rebounded recently, it remains below pre-COVID levels, and consumer’s preferences have not meaningfully changed.
Figures 9 and 10 illustrate that after enduring nearly three years of “slow the spread” policy, consumers are keen to get back to traveling, in spite of the increases in gas prices and airfare. However, a noteworthy digression is the recent uptick in those looking to cut back on travel. Revenge travel has been strong post the pandemic; whether or not it has hit its peak remains to be seen.
Source: Analysis based on occam™ proprietary AI-enhanced research platform with various data sources, including a wide range of questions asked to over 1000 respondents per day with over three years of history. Information is census-balanced and uses occam’s™ proprietary AI algorithm that ensures minimal sampling bias (<1%). Contact us for more info.
One out of three American consumers are struggling to pay bills on time
Consumers are up to date on rental and mortgage payments, but credit card obligations are getting tougher
Middle-aged Americans are faltering when it comes to paying the bills
Unsurprisingly, lower-income Americans are feeling the pinch the most
Credit Card Debt
Consumers are not feeling over-levered quite yet
Credit Card Debt
Consumer credit including credit card debt are back to record-highs
Rises in food prices and restaurant operating costs persist, holding back consumers from eating out
Consumers who can are avoiding bigger purchases
Consumers are back on the road, putting quarantines and social distancing behind them