As the dust settles from the unveiling of Apple’s state-of-the-art Vision Pro AR/VR headset, there’s not only excitement, but also a palpable air of reservation among consumers. Its hefty price tag of $3500 is raising eyebrows, with many wondering if the headset will primarily be a toy for high-income early-adopters. Data from occam supports this notion: a substantial fraction of potential buyers are balking at the cost. Below, with the help of occam data, we explore consumer interest level in the headset, the implications of the high pricing, and how the headset might still provide a quiet win for Apple and its sticky ecosystem.
Source: Analysis based on occam™ proprietary AI-enhanced research platform with various data sources, including a wide range of questions asked to over 1000 respondents per day with over three years of history. Information is census-balanced and uses occam’s™ proprietary AI algorithm that ensures minimal sampling bias (<1%). Contact us for more info.