EV Brand Preferences: Old Flames Burn Bright

Building on the insights from “Decoding EV Demand: Battery-Powered Bubble,” this blog examines consumer brand preferences in the electric vehicle (EV) market. We examine the correlation between brand preferences for electric vehicles (EVs) and overall brand preferences, irrespective of drivetrain. Additionally, we analyze the year-over-year growth in consumer interest across different EV brands, compare Tesla’s current market share with future Tesla purchase intent, and investigate the possibility of emerging Tesla “fatigue” in western states with high Tesla penetration. We also examine EV brand preferences by age and income, and ‘cross-shopping intensity’ by EV brand.  We close with a brief examination of the burgeoning electric pickup truck market.

Read More »

Decoding EV Demand: Battery-Powered Bubble?

Over recent years, most of the incumbent automakers significantly ramped up investments in electric vehicles (EVs), gearing up for what they collectively saw as an EV future. Among others, GM said they were aiming for an all-electric range by 2035, Ford for 100% EV sales by 2030, Mercedes for 100% zero-emission vehicles by 2030, and Volkswagen for 100% EV sales by 2033. This collective shift in focus is now manifesting in a rapidly accelerating supply of EVs. In 2022, EVs comprised approximately 5.8% of new vehicles sold in the US, and in Q3 2023, they comprised approximately 7.9%. But after years of tight EV supply, this rapid supply growth seems to have overtaken demand growth. Cox Automotive reports that as of the start of October, days of inventory for new internal combustion engine (ICE) vehicles stood at between 52 and 58 days, but days of inventory for new EVs (excluding Tesla and other DTC brands) stands at a concerning 97 days. This growing disparity is driving manufacturers and dealers to roll out an increasing number of incentives to move EV inventory. Below, using insights from occam data, we look for shifts in consumer attitudes towards EVs and dissect the demographic drivers behind EV demand. (In a later blog, we will explore brand preferences among EV buyers – expect some surprises.)

Read More »

Occam’s September 2023 CPI Forecast

CPI came in at a 3.7% increase year on year. Occam’s estimate for CPI was 3.7%, which was better than the consensus estimate of 3.6%. Core CPI (ex food and energy) for September 2023 came in at a 4.1% increase year on year. Occam’s estimate for Core CPI was 4.1% inline with consensus of 4.1%.  Occam’s powerful ML model continues to outperform the consensus forecast on important macroeconomic releases. Occam has accurately predicted that inflation would moderate at the current pace, and core inflation would steadily decline.

Read More »

Employment Trends: Greater Heights or Wuthering Expectations?

With the headline unemployment rate reaching lows not seen in decades, and the labor force participation rate rising to pre-pandemic levels, by outward appearances, the American job market is robust and stable. However, a closer look using occam data reveals some underlying vulnerabilities that are beginning to surface.  Below, with insights and analysis from occam, we dissect the nuances of the present labor market and what may lie ahead for the American workforce over the coming months.

Read More »

Curb Appeal on Wall Street: Home Depot and Lowe’s Resilience in a Challenging Housing Market

The pandemic years were a golden period for the housing market; remote work, drastically low rates, and a deluge of young, hungry American homebuyers accelerated home values, though supply shortages persisted. Accompanying this surge was also a record-high  in home improvement spending, taking the remodeling market to $570 billion last year. Now, the lack of housing inventory and the Federal Reserve’s war on inflation have reversed the tide. High mortgage rates have made owning a home unattainable for a majority of homebuyers and limiting  for homeowners. However, whether or not high mortgage rates will impact spending on home renovations is another question. Occam finds that while these rates have undeniably “handcuffed” homeowners and spending on major renovations continues to shrink, spending on minor renovations is stable, and growing. Average spending as well as visits per year for big-box home improvement centers such as Home Depot and Lowe’s reveal they are popular as ever, and if consumer sentiment is any indication, they should enjoy further success as they expand.

Read More »

Netflix Strikes Back: A Deeper Look at Password Crackdowns and Advertising

After a challenging post-covid phase marked by subscription losses that impacted revenues and its reputation as a consistent generator of growth, Netflix has daringly implemented two significant (if controversial) strategic maneuvers to considerable success, emerging as one of the stand-out performers of 2023. The first initiative put an end to account sharing. Though some observers initially dismissed the announcement as an empty threat or even a misstep, data from occam suggests the initiative is likely accretive to BOTH subscriptions and Average Revenue per Membership (ARM). The second initiative introduced an ad-supported subscription tier. Thus far, the plan has shown to be an effective churn reducer and incremental on-ramp to price sensitive consumers. Below, we reveal how both maneuvers are growing Netflix revenues and expanding its prized subscriber base.

Read More »

Reality Check: Exploring Demand for Apple’s Vision Pro

As the dust settles from the unveiling of Apple’s state-of-the-art Vision Pro AR/VR headset, there’s not only excitement, but also a palpable air of reservation among consumers. Its hefty price tag of $3500 is raising eyebrows, with many wondering if the headset will primarily be a toy for high-income early-adopters. Data from occam supports this notion: a substantial fraction of potential buyers are balking at the cost. Below, with the help of occam data, we explore consumer interest level in the headset, the implications of the high pricing, and how the headset might still provide a quiet win for Apple and its sticky ecosystem.

Read More »

Roblox: A Metaverse Winner or Child’s Play?

Originally a relatively obscure minigame website that drew in the more adventurous members of the online gaming community, Roblox has undergone a remarkable transformation, positioning itself as one of the most distinctive video game platforms in recent memory. With its foundation rooted in user-generated gaming content, customizable digital assets, and an inclusive digital atmosphere, Roblox holds the potential to become a formidable player in the Metaverse. However, despite the platform’s substantial success and heightened visibility as a result of the pandemic, questions linger regarding its long-term prospects. While occam data shows that Roblox maintains a strong presence in American households, exhibits cross-gender appeal, and boasts healthy monthly purchases among its paying users, it is also evident that the Roblox demographic remains decisively young. Occam will continue to monitor the company’s efforts to age up its user base, as it tries to emerge as a Metaverse winner.

Read More »

Occam’s June 2023 CPI Forecast

The closely watched Core CPI (ex food and energy) for June 2023 came in at a 4.8% increase year on year. Occam’s estimate for Core CPI was 4.9% better than consensus of 5.0%. Overall CPI came in at a 3.0% increase year on year. Occam’s estimate for CPI was 3.1%, which was inline with the consensus estimate of 3.1%. Occam’s powerful ML model continues to outperform the consensus forecast on important macroeconomic releases. Occam has been correctly forecasting that inflation would be coming down at a record pace.

Read More »

Out-Predicting the Consensus (Part 2): Occam’s CPI Forecast

May 2023 CPI came in at a 4.0% increase year on year. Occam’s estimate for CPI was 4.1%, which was better than the consensus estimate of 4.2%. May 2023 Core CPI came in at 5.3%. Occam’s estimate for Core CPI was 5.3% better than consensus of 5.2%. Occam’s powerful ML model continues to outperform consensus on important macroeconomic releases. Occam has been correctly forecasting that inflation would be coming down at a record pace.

Read More »

Information turned to Insights!

Latest Insights

EV Brand Preferences: Old Flames Burn Bright

Building on the insights from “Decoding EV Demand: Battery-Powered Bubble,” this blog examines consumer brand preferences in the electric vehicle (EV) market. We examine the correlation between brand preferences for electric vehicles (EVs) and overall brand preferences, irrespective of drivetrain. Additionally, we analyze the year-over-year growth in consumer interest across different EV brands, compare Tesla’s current market share with future Tesla purchase intent, and investigate the possibility of emerging Tesla “fatigue” in western states with high Tesla penetration. We also examine EV brand preferences by age and income, and ‘cross-shopping intensity’ by EV brand.  We close with a brief examination of the burgeoning electric pickup truck market.

Decoding EV Demand: Battery-Powered Bubble?

Over recent years, most of the incumbent automakers significantly ramped up investments in electric vehicles (EVs), gearing up for what they collectively saw as an EV future. Among others, GM said they were aiming for an all-electric range by 2035, Ford for 100% EV sales by 2030, Mercedes for 100% zero-emission vehicles by 2030, and Volkswagen for 100% EV sales by 2033. This collective shift in focus is now manifesting in a rapidly accelerating supply of EVs. In 2022, EVs comprised approximately 5.8% of new vehicles sold in the US, and in Q3 2023, they comprised approximately 7.9%. But after years of tight EV supply, this rapid supply growth seems to have overtaken demand growth. Cox Automotive reports that as of the start of October, days of inventory for new internal combustion engine (ICE) vehicles stood at between 52 and 58 days, but days of inventory for new EVs (excluding Tesla and other DTC brands) stands at a concerning 97 days. This growing disparity is driving manufacturers and dealers to roll out an increasing number of incentives to move EV inventory. Below, using insights from occam data, we look for shifts in consumer attitudes towards EVs and dissect the demographic drivers behind EV demand. (In a later blog, we will explore brand preferences among EV buyers – expect some surprises.)

Occam’s September 2023 CPI Forecast

CPI came in at a 3.7% increase year on year. Occam’s estimate for CPI was 3.7%, which was better than the consensus estimate of 3.6%. Core CPI (ex food and energy) for September 2023 came in at a 4.1% increase year on year. Occam’s estimate for Core CPI was 4.1% inline with consensus of 4.1%.  Occam’s powerful ML model continues to outperform the consensus forecast on important macroeconomic releases. Occam has accurately predicted that inflation would moderate at the current pace, and core inflation would steadily decline.

Employment Trends: Greater Heights or Wuthering Expectations?

With the headline unemployment rate reaching lows not seen in decades, and the labor force participation rate rising to pre-pandemic levels, by outward appearances, the American job market is robust and stable. However, a closer look using occam data reveals some underlying vulnerabilities that are beginning to surface.  Below, with insights and analysis from occam, we dissect the nuances of the present labor market and what may lie ahead for the American workforce over the coming months.

Curb Appeal on Wall Street: Home Depot and Lowe’s Resilience in a Challenging Housing Market

The pandemic years were a golden period for the housing market; remote work, drastically low rates, and a deluge of young, hungry American homebuyers accelerated home values, though supply shortages persisted. Accompanying this surge was also a record-high  in home improvement spending, taking the remodeling market to $570 billion last year. Now, the lack of housing inventory and the Federal Reserve’s war on inflation have reversed the tide. High mortgage rates have made owning a home unattainable for a majority of homebuyers and limiting  for homeowners. However, whether or not high mortgage rates will impact spending on home renovations is another question. Occam finds that while these rates have undeniably “handcuffed” homeowners and spending on major renovations continues to shrink, spending on minor renovations is stable, and growing. Average spending as well as visits per year for big-box home improvement centers such as Home Depot and Lowe’s reveal they are popular as ever, and if consumer sentiment is any indication, they should enjoy further success as they expand.

Netflix Strikes Back: A Deeper Look at Password Crackdowns and Advertising

After a challenging post-covid phase marked by subscription losses that impacted revenues and its reputation as a consistent generator of growth, Netflix has daringly implemented two significant (if controversial) strategic maneuvers to considerable success, emerging as one of the stand-out performers of 2023. The first initiative put an end to account sharing. Though some observers initially dismissed the announcement as an empty threat or even a misstep, data from occam suggests the initiative is likely accretive to BOTH subscriptions and Average Revenue per Membership (ARM). The second initiative introduced an ad-supported subscription tier. Thus far, the plan has shown to be an effective churn reducer and incremental on-ramp to price sensitive consumers. Below, we reveal how both maneuvers are growing Netflix revenues and expanding its prized subscriber base.

Reality Check: Exploring Demand for Apple’s Vision Pro

As the dust settles from the unveiling of Apple’s state-of-the-art Vision Pro AR/VR headset, there’s not only excitement, but also a palpable air of reservation among consumers. Its hefty price tag of $3500 is raising eyebrows, with many wondering if the headset will primarily be a toy for high-income early-adopters. Data from occam supports this notion: a substantial fraction of potential buyers are balking at the cost. Below, with the help of occam data, we explore consumer interest level in the headset, the implications of the high pricing, and how the headset might still provide a quiet win for Apple and its sticky ecosystem.

Roblox: A Metaverse Winner or Child’s Play?

Originally a relatively obscure minigame website that drew in the more adventurous members of the online gaming community, Roblox has undergone a remarkable transformation, positioning itself as one of the most distinctive video game platforms in recent memory. With its foundation rooted in user-generated gaming content, customizable digital assets, and an inclusive digital atmosphere, Roblox holds the potential to become a formidable player in the Metaverse. However, despite the platform’s substantial success and heightened visibility as a result of the pandemic, questions linger regarding its long-term prospects. While occam data shows that Roblox maintains a strong presence in American households, exhibits cross-gender appeal, and boasts healthy monthly purchases among its paying users, it is also evident that the Roblox demographic remains decisively young. Occam will continue to monitor the company’s efforts to age up its user base, as it tries to emerge as a Metaverse winner.

Occam’s June 2023 CPI Forecast

The closely watched Core CPI (ex food and energy) for June 2023 came in at a 4.8% increase year on year. Occam’s estimate for Core CPI was 4.9% better than consensus of 5.0%. Overall CPI came in at a 3.0% increase year on year. Occam’s estimate for CPI was 3.1%, which was inline with the consensus estimate of 3.1%. Occam’s powerful ML model continues to outperform the consensus forecast on important macroeconomic releases. Occam has been correctly forecasting that inflation would be coming down at a record pace.

Out-Predicting the Consensus (Part 2): Occam’s CPI Forecast

May 2023 CPI came in at a 4.0% increase year on year. Occam’s estimate for CPI was 4.1%, which was better than the consensus estimate of 4.2%. May 2023 Core CPI came in at 5.3%. Occam’s estimate for Core CPI was 5.3% better than consensus of 5.2%. Occam’s powerful ML model continues to outperform consensus on important macroeconomic releases. Occam has been correctly forecasting that inflation would be coming down at a record pace.