
EV Brand Preferences: Old Flames Burn Bright
Building on the insights from “Decoding EV Demand: Battery-Powered Bubble,” this blog examines consumer brand preferences in the electric vehicle (EV) market. We examine the correlation between brand preferences for electric vehicles (EVs) and overall brand preferences, irrespective of drivetrain. Additionally, we analyze the year-over-year growth in consumer interest across different EV brands, compare Tesla’s current market share with future Tesla purchase intent, and investigate the possibility of emerging Tesla “fatigue” in western states with high Tesla penetration. We also examine EV brand preferences by age and income, and ‘cross-shopping intensity’ by EV brand. We close with a brief examination of the burgeoning electric pickup truck market.