Holiday Shopping Preview: Sleigh Bells Ring In October
- With the holiday season fast approaching and Black Friday just a week away, retailers are rolling out their most compelling deals to capture consumer attention. This period traditionally marks the unofficial start of peak holiday shopping, but the landscape continues to evolve as shopper behavior shifts earlier each year.
- Each year occam tracks several metrics related to holiday spending, including when shoppers plan to begin their seasonal purchases. This year, occam observed a clear shift: more consumers reported starting their holiday shopping in October or earlier, while fewer indicated they would wait until December to start.
- As a result, Thanksgiving weekend becomes an even more critical window for retailers looking to capture consumer spending and influence purchasing decisions.
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