AlphaROC – AI Driven Data Science & Analytics

EV Brand Preferences: Old Flames Burn Bright

Building on the insights from “Decoding EV Demand: Battery-Powered Bubble,” this blog examines consumer brand preferences in the electric vehicle (EV) market.  We analyze the year-over-year growth in consumer interest across EV brands, brand preferences by age and income, “cross-shopping intensity” by EV brand, and we examine the correlation between brand preferences for EVs in particular vs. overall brand preferences, irrespective of drivetrain.  We also give special attention to Tesla, comparing its recent market share with Tesla purchase intentions and investigate the possibility of an emerging Tesla “fatigue” in western states with high Tesla penetration.  We close with a brief examination of the burgeoning electric pickup truck market.