Lululemon has maintained a dominant presence in the athleisure clothing sector, despite a steady influx of new competitors eager to capitalize on the industry’s momentum. Consumers have been drawn to athleisure apparel because of its ability to transition easily between workout and casual environments while maintaining a sense of style. Lululemon has carved a niche for itself by infusing its brand with an aspirational allure that suggests its wearers lead a lifestyle that is not only health-conscious but also affluent. Below, occam explores the demographics of Lululemon customers and its competitors, illuminating the brand’s significant role in shaping the athleisure landscape.
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